What is your Reach on Facebook? (Any why you shouldn’t care)

“For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it”

This is a great article all about Facebook reach and demystifies some of the Facebook insights data.


(Source: http://twitter.com/MariSmith/status/197049213845110787)

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