So you’ve got a Facebook business page (Fan Page)? That’s a great step in the right direction. A lot of other small businesses don’t both to create their own page and they’re missing a trick.
• Facebook has more than 500 million active users
• 50% of active users log on to Facebook in any given day
• The average user has 130 friends
• People spend over 700 billion minutes per month on Facebook
So how can you make the most of your Facebook Fan Page ?
Firstly check you have the basics covered:
Have you added content to your page – press releases, links, blog posts, photos, discussions and videos?
Let’s tick these off, one by one…
- Press releases – link to your press releases or add them as content to your page
- Links – you can link to your own site, but you can also share other links which may be useful to your readers such as articles, stuff in the news etc
- Blog – add links to your blog posts or use an importer application such as “networked blogs” (Just search the applications centre on Facebook to find this)
- Videos – not as hard as you might think – see my recent article
- Photos – add product photos and images – don’t forget to add a picture of yourself there too…
- Discussions – ask a question, start the discussion off
Everything above is part of the key to Facebook success – getting people to “like” your page. When someone clicks the “like” button, an update will appear in their newsfeed saying they’ve “liked” your page and linking back to it.
What’s more, it means that whenever you add a new piece of content to your Facebook page, it will also be posted to into the newsfeed of everyone who has hit “like” on your page in the past. Remember, it’s not just the person who liked your page who will see the update, but all their Facebook friends too.
Growing your “Likers” should be the priority in your Facebook marketing strategy. The reason this is so important is that it’s an easy way to stay connected to potential customers who might not be ready to buy your products or services at the moment, but may do at some point in the future. These people are less likely to sign up for your monthly newsletter or ezine or to visit your website regularly, but if you post interesting enough content to your Facebook page, they will keep you in their Facebook news feeds and reading updates about your business will become part of their daily online routines. Looking after your Likers, by sharing interesting content, running exclusive competitions and having conversations will keep you and your business front of mind.