When you create a business website you want to be able to show your customers not only your products or services, but also why they should consider a business relationship with you. One such way to do this involves showcasing all the press you receive. It legitimizes you as a company and it allows you to list positive information by third parties regarding what you do.
By keeping this information online it also means that other websites who may wish to link to you can do so. If you keep files in this section such as banners and logos and invite other businesses or personal internet users to spread the word, they can do so using your official images and branding.
This goes a long way in helping to create brand recognition. Simply seeing a logo may entice them to check out your site and see what you’re offering. It may also become a secondary source of introduction to your website, so any targeted advertising that same customer may see will be instantly recognizable as your brand.
By allowing people easy access to your logos you can also create linkage partnerships with other websites. They simply copy the image or code and place it with a link straight onto your page. Often these set ups involve you also placing a link in return which can be a great way to capitalize on someone else’s success.
If you have a product that a reviewer enjoys and they wish to post information or a review on their own website, you might find that they will create their own links using your banners and logos if they are freely available to them. It’ll also give people an idea of your value as a company you’ve got a professional brand image and the press information creates the feeling of being well known – even if it contains no more than your own press releases.