Google thinks I’m a middle-aged man who ice skates!

Over the last week online privacy has been a hot topic again with the the new combined Google privacy policies released for all to read – http://www.google.com/intl/en/policies/privacy/

Looking through those lead me to look more closely at a page I’d never really noticed before – https://www.google.com/settings/ads/onweb/ – and there I saw it, who Google thinks I am:
A middle aged man who is interested in Winter sports – in particular, ice skating!

See, all the time I’ve been surfing, Google has been helpfully taking note of my likes and dislikes so they can serve me up more of the kind of ads they think I want to see. Like

Internet & Telecom – Web Services – Web Hosting & Domain Registration [that would be my domain shopping]
People & Society – Family & Relationships – Family – Ancestry & Genealogy [that would be my closet ancestry.com habit]
Sports – Winter Sports – Ice Skating [Sports? Ice skating? Google, you have confused me with someone else!!]

And here’s the kicker:

Your demographics
We infer your age and gender based on the websites you’ve visited. You can remove or edit these at any time.
Age: 35-44
Gender: Male

OK, the age bracket’s correct, but my surfing habits I’m assuming my interest in tech and websites makes Google think I’m a man!
What about you? Let me know who Google thinks you are

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Comments

comments

Comments

  1. Geroge Clinton says

    I dunno what google thinks of me .. I will check out with them ..

    but I seriously hate ads .. they interfere with my daily activities .. Bad Bad Bad ..

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