If your business is in a particular industry or you offer services to a specific field then you should consider your personal reputation. This means YOU! The professional behind the business, not your home life. While your business may be well regarded, if you can demonstrate that you are someone considered an expert in your field, then you’ll find that your customers are much more likely to trust your business choices and believe the information within your sales and website details.
There are a few ways to do this, but the best is to actually know your area inside out. Learn everything you can about the procedures that are in place, both common and unusual and make sure you gain the knowledge that will support you against any questions you may be asked by potential customers.
If you can, try to write articles about your products or industry and publish them on your blog or website or through a third party article site such as Ezine Articles. If you offer your knowledge without the hard sell people are more likely to respect and believe that you know exactly what you’re talking about. You can also look at gaining professional memberships and showing all of this information on your website, for example, the FSB.
Another way to increase your reputation as an expert is to create a website or blog all about you! This can contain your history in the industry, qualifications information and link to every article you publish elsewhere. You can use this website as a way to encourage consumers to read more about you and hear what you have to say. You could create a blog to do this using your own name e.g. http://www.alisonrothwell.com/ or a third-party platform perhaps like about.me. Don’t forget, you can also create your own sites on squidoo.com or tumblr.com.
One way to do promote your “expert site” is to have it featured prominently on your business website. Giving people access to this business related info immediately brings a level of trust to your customers, especially if they don’t actually know you personally.