What if I told you that you could create a 5 minute video in less than an hour of work with no video editing skills and have it seen by hundreds or thousands of customers who’re interested in learning more about your product? It’s not only possible — It’s easy.
Creating a Video is Easier Than You Think
When most people think of creating a video, they usually think of complex camera equipment and an editing process that takes years of study to understand. Nothing could be further from the truth. Hiring a student to both film and edit from a local college is one option. The quality will be great and many students need practical experience for their portfolio.
Don’t want to pay for your video at all? There are plenty of services that you could use to create your video for little to no cost. Most of these are text or image slideshows that you can record and just add your voice on top. Try animoto.com which I’ve used myself. Instead of going through a costly recording process, you can deliver the content through image, text and your voice. The content, not the delivery, is what your customers really actually care about. Creating your entire video could take less than a week if you’re shooting a short informational video, or as little as an hour if you’re doing voice over a slideshow.
Distributing Your Video to Hundreds of Customers
Imagine now taking your video and having that distributed to hundreds of customers — With just one click of the mouse. It is as easy as it sounds.
There are two ways to do this: You could do it automatically for free, or you could have people do it for you for a fee. To do it for free, try a website called TubeMogul to distribute the videos. You need to create an account on each of the services you want to upload your video to. The software will then automatically upload your video to each of the sites at a click of a button. Alternatively, you could pay a monthly rate of about $70 to have people distribute the videos for you. The service is called TrafficGeyser. They’ll automatically submit to over 40 sites for you.
Why Distribute Your Videos?
There are two reasons to distribute your videos to a multitude of websites: The first is raw traffic. Sure, big sites like YouTube do get the most traffic. That said, other smaller video sites have a loyal following as well. The second reason is backlinks. If you want to rank well in search engines, backlinks are crucial. For every video you release, you could easily get 30 to 100 backlinks by submitting to a multitude of video websites. The setup takes a bit of time, but once you’re setup the distribution process will literally take less than 15 minutes. You could very realistically do one video a day, getting 50 links a day pointed back to your website — That’s 1,500 backlinks to your website every month!
Just to reiterate how simple and powerful this process is: Creating a video for online distribution can take as little as an hour. Setting up distribution could take a couple hours, but once you’re setup it should take you less than 15 minutes per video to distribute it. Your video will be seen by hundreds, if not thousands, of customers. You’ll get a ton of backlinks. In short, you’ll skyrocket both your traffic and your search engine rankings!