The way in which business is done online seems to be changing every single year. It used to be that having a basic website was more than enough, but with so many new businesses going online every day, you need to do something to stand out from the competition. One way that can be done is by linking your business and the website to social media. If you visit any successful business website, you will likely find that all of them have links to their social media pages listed on the front page.
An extension of your business is exactly how you should think of what you do on your social media pages. Just as you should strive to deliver a consistent experience for every person that walks through your front door, so you should with every person that chooses to follow your social media pages. Customers that return to your business over and over again do so because the experience is comfortable for them. For example, if you own a restaurant, the regulars that come know that they will get the same great food and service each and every time, which means they will expect the same level of consistency from your online presence.
Let’s face it, when you run a business, there are sure to be days when you are tired and just wish you could close shop for a day. You don’t do it, though, and you certainly don’t pass that negativity on to the customer. The same rules apply when you enter the world of social media with your business. There will be times when people will leave comments on your pages that are less than flattering, at which point you have to remain professional and classy at all times.
Consistency is the key to being successful in business, which is essentially the same as saying that you shouldn’t try to fix what isn’t broken. Some folks get carried away when they get online, basically creating a caricature of themselves that is unrecognizable by the people that are there for information about your business. If you want to do that, create a personal page that has nothing to do with your company. Leave your business profile for branding and speaking in the voice of your business.
Branding is the big buzzword that everyone is using when talking about taking your business online, but that means much more than having a cute logo that everyone recognizes. In order to effectively build your brand, you need to deliver a consistent message that creates positive emotions in all of your followers. Social media is one of the most effective ways to build your brand, but only if you use it correctly. Veering away from what you have already done to build your name can lead to your brand, and your business, crumbling away before your very eyes.
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