In this blog post I’m giving away one of my top secrets my “Roast Chicken Content Creation Method”
The theory behind this is as follows:
When I make roast chicken I’m not just making one dish. We always have enough left over for another meal. If I was even more organised, I’m sure I could knock a soup out of it too – and that’s before the whole making chicken stock pa-lava kicks into play.
So, when you write a piece of content, think of it as a roast chicken, and do the following to save time and money, by making that content last a very loooong time:
1. Write an article on something related to your business – about 450 words is fine.
2. Place this article in your newsletter.
3. Add it as a post on your blog.
4. Rewrite it and add to an article directory [you can do this step as many times as you like]
5. Cut it down to about 150 words and post as a Facebook tip on your Business page.
6. Chop down further to 140 characters or less and Tweet it.
7. Turn this Tweet into a graphic image and post on Facebook and/or Pinterest as a quote.
8. Video yourself reading the article and place it on your Youtube channel.
9. Strip out the sound from Step 7 and use just the audio – now you have a podcast!
10. Turn the article into a powerpoint presentation – record it and add to Youtube, Vimeo etc
An added bonus to the Roast Chicken Method is that people often have a content consumption preference, so by using varied delivery you are likely to reach more people than if you just stuck to audio, the written word or video.
Have you got any more ideas for repurposing content? Please let me know in the comments section below
* apologies to veggies reading this – pretend I’m speaking about a super large vegetable – like a pumpkin perhaps?